October is National Breast Cancer Awareness Month. This campaign, which began in 1985, has become an international crusade to spread awareness about breast cancer and encourage women to yearly mammograms beginning at age 40. NBCAM was established as a partnership between the American Cancer Society and the drug division of Imperial Chemical Industries. The goal was, and always has been, to promote awareness about the importance of mammograms.
How the Pink Ribbon Became the Symbol for Breast Cancer Awareness
In 1991, the Pink Ribbon was handed out for the first time to participants of the New York City Susan G. Komen Race for breast cancer survivors.
In 1993, breast cancer survivor Evelyn Lauder (the Senior Corporate Vice President) of Estée Lauder Companies and Editor-in-Chief of Self Magazine, Alexandra Perry, co-founded the Breast Cancer Research Foundation. They appropriated the pink ribbon as their symbol.
The two women decided to distribute pink ribbons throughout stores in New York City. They took advantage of the reputation of the Estée Lauder brand. With the help of the Estée Lauder company and its recognition as an established brand, the pink ribbon became the official symbol for the support of breast cancer awareness – not just the Breast Cancer Research Foundation.
The color pink is seen as a feminine color in the western world. When people see the color pink or products bearing the pink ribbon, they immediately connect these things with breast cancer awareness.
Touch of Pink
We thought we’d highlight some of our favorite flower arrangements that incorporate pink into the design – to show our support for breast cancer awareness. We’re confident that most of our customers know someone who has or may currently be suffering from breast cancer. We hope to take advantage of Breast Cancer Awareness Month to help you show your support to the deserving women in your lives.
We believe that our Pretty Pink Carnations in a Clear Vase is a delightful arrangement to give to a breast cancer survivor or sufferer to show your support. We use a combination of full size and mini carnations in assorted shades of pink. We unify the bouquet and dress it up with a decorative pink ribbon.
Our Touch of Pink arrangement is sure to capture the heart of any current or past breast cancer sufferers. We combine pink lilies, roses, waxflowers and other flowers with white daisies. We use a clear glass vase that we adorn with a beautiful satin bow.
Don’t miss out on the chance to rally behind a special friend or family member who would be touched by your support. Let the floral designers at Julia’s Florist help you come up with your unique arrangement using pink flowers.